Influencer’s Videos Struggle to Reach 1 Million Views
Over the past week, popular TikTok user Dunne has noticed a significant drop in views on her videos. Despite her previous success, her content has been struggling to surpass the 1 million view mark. Perplexed by this sudden decline, Dunne publicly questioned why she was experiencing a phenomenon known as “shadow banning.”
What is Shadow Banning?
Shadow banning refers to a situation where a user’s content is restricted without their knowledge or notification. This practice has been a subject of controversy on social media platforms, with many content creators accusing companies of employing this tactic. Earlier this year, golf influencer Paige Spiranac made similar claims against TikTok.
TikTok’s Denial and Content Moderation
In response to these allegations, a TikTok spokesperson stated that the company does not engage in shadow banning. They clarified that any disciplinary action taken against creators is only done after repeated violations of the platform’s guidelines, and the individuals are duly notified.
TikTok has established a content moderation process based on four key principles. Firstly, it aims to remove any content that violates its policies. Additionally, mature content is age-restricted to be viewed exclusively by individuals who are 18 years or older. The platform also ensures that its “For You Feed” only promotes appropriate content to a wider audience. Lastly, TikTok endeavors to empower its community by providing information, tools, and resources.
The platform has specific guidelines pertaining to different types of mature content, including nudity, body exposure, and sexually suggestive material. Users have the ability to monitor their account status and access a reports page where they can track the progress of reports they have filed on other content.
Dunne’s Recent Videos and View Counts
Dunne’s most recent video showcased her enjoying a date night with her boyfriend, Pittsburgh Pirates pitching prospect Paul Skenes. It appeared that Dunne had returned to the New York/New Jersey area for the holidays. However, this video received just over 730,000 views, failing to reach the 1 million mark.
The last video to surpass 1 million views featured Dunne and her teammates playing basketball at LSU.
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