Industry Veteran to Lead the Iconic Fashion House
Moschino, the renowned Italian fashion house, has made a significant announcement today, revealing the appointment of its new creative director, Adrian Appiolaza. With extensive experience in the industry, Appiolaza is well-known for his previous role as Women’s Ready-to-Wear Design Director at Loewe.
A Stellar Career and Impressive Collaborations
During his tenure at Loewe, Appiolaza had the privilege of working on designs worn by global icons such as Beyoncé, Kim Kardashian, and Taylor Russell. Before joining Loewe, he held the same prestigious position at Chloé, working alongside influential creative directors Phoebe Philo and Clare Waight Keller.
A New Chapter for Moschino
Appiolaza’s appointment comes after a series of unfortunate events at Moschino, starting with the unexpected departure of Jeremy Scott, the brand’s creative director for over a decade. In October, the talented designer David Renne was announced as his successor but tragically passed away just nine days into his tenure.
A Debut to Look Forward To
Adrian Appiolaza will showcase his debut collection for Moschino during the highly anticipated autumn winter 2024 collections in Milan on February 22. Massimo Ferretti, Chairman of Aeffe S.pA, Moschino’s parent company, expressed his excitement about the new addition to the team. He believes that Appiolaza’s vast experience, creativity, and deep knowledge of fashion history will be instrumental in shaping a bright future for the brand.
A New Chapter with Theatrical Touch
Appiolaza, known for his explosive creativity, expressed his admiration for the rich archives of Moschino. He plans to lead the iconic fashion house into a new chapter while maintaining the brand’s signature style. He envisions a touch of theater in his designs, paying homage to the legacy left by the brand’s founder, Franco Moschino.
A Season of New Visions
Adrian Appiolaza joins a growing list of designers making their debut this season. Seán McGirr at Alexander McQueen and Chemena Kamali at Chloé are among those defining new visions for storied brands. With the fashion industry embracing fresh talent, other notable creative directors to watch out for this season include Alessandro Vigilante at Rochas, Walter Chiapponi at Blumarine, and Matteo Tamburini at Tod’s. Moschino’s decision to appoint Appiolaza demonstrates their commitment to embracing innovation while staying true to their roots.