Iger identified the need for a creative turnaround as his top priority, acknowledging that the quantity of films produced had diluted the overall quality of the Marvel brand.
He stated that quality should be a conscious effort and doesn’t happen by accident. Iger also admitted that Disney had produced too many sequels that hadn’t resonated well with audiences or critics. He emphasized the importance of having a strong artistic reason to make a sequel beyond commercial motives.
While Disney continues to work on various franchise sequels, Iger stressed that they would only greenlight those they believe are artistically justified. He also mentioned that a lack of executive supervision during the height of the COVID-19 pandemic contributed to the decline in quality, citing the recent release of “The Marvels,” which had a disappointing box office opening.
Iger’s comments highlight Disney’s commitment to revitalizing the creative aspects of Marvel Studios and ensuring that future projects meet both artistic and commercial criteria.